“Project Stakeholder Management includes the
processes required to identify the people, groups, or organizations that could
impact or be impacted by the project, to analyze stakeholder expectations and
their impact on the project, and to develop appropriate management strategies
for effectively engaging stakeholders in project decisions and execution.
Stakeholder management also focuses on continuous communication with
stakeholders to understand their needs and expectations, addressing issues as
they occur, managing conflicting interests and fostering appropriate
stakeholder engagement in project decisions and activities. Stakeholder
satisfaction should be managed as a key project objective” [PMI PMBOK 5]
What does this
means? Many projects are executed with a
little o none Stakeholder Management performed, at least in the early stages.
Starting your project performing Stakeholder Management from the early
beginning is like doing it “Right from
Me” as stated in the Lean Methodology.
When justifying your project you should start identifying who are and who potentially will be your stakeholders. You are justifying the project and its benefits aligned with the organization strategic business objectives. You should consider, at least, those identified as key stakeholders.
Taking care of stakeholders’
requirements and expectations is an important practice for project success. How
you perform the Stakeholder Management will provide stakeholders who support
your project and might be your advocate.
Just think if you don’t do it.
Perform Stakeholder
Management during your project life cycle and you will see the benefits.
Comments and/or
questions are welcome.
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